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Know your customers

By DJ Kelly February 23, 2008

Knowing your audience and being able to target your potential customers gives any business a major advantage. During my recent trip to Asia I couldn’t help but be struck by how well one airline apparently knows its customers.

From Mandarin Airlines‘ official in-flight magazine, in an article titled “Mandarin’s New Aspect”, we are presented with the following insightful tidbit of info about Mandarin’s customer base:

The highly conveient flight schedule makes Mandarin Airlines the best choice for businessmen and Vietnamese brides in southern & mid-Taiwan.

Now that is customer specifics.

I wonder if the businessmen and Vietnamese brides normally travel together. 😉