Know your customers
Knowing your audience and being able to target your potential customers gives any business a major advantage. During my recent trip to Asia I couldn’t help but be struck by how well one airline apparently knows its customers.
From Mandarin Airlines‘ official in-flight magazine, in an article titled “Mandarin’s New Aspect”, we are presented with the following insightful tidbit of info about Mandarin’s customer base:
The highly conveient flight schedule makes Mandarin Airlines the best choice for businessmen and Vietnamese brides in southern & mid-Taiwan.
Now that is customer specifics.
I wonder if the businessmen and Vietnamese brides normally travel together. 😉