Baby giraffe marketing synergy!

By DJ Kelly December 11, 2009

Local Babies ‘R’ Us locations must be overly excited about a baby giraffe being born at the Calgary Zoo last weekend. Check our their cover ad in today’s Metro Calgary:


This is perfect marketing synergy! I’d bet it is completely by accident; making some graphic designers and advertising buyers look really smart in the process. But I say go for it! I hope someone from Babies ‘R’ Us contacts the Zoo – or vice versa – to see if they can’t work out a sponsorship deal.

(There’s a bevy of political posts on their way from me in the near future so I thought I’d lull you first by talking about baby giraffes.)