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CBC Radio column: What are those squiggly black and white boxes in ads?

By DJ Kelly February 23, 2011

In this alberta@noon column on CBC Radio One with host Donna McElligott I talk about QR codes (quick response), which are little black and white squares you might have seen in event posters and newspapers, and why you’ll be seeing a lot more of them in the near future. When you scan one they can make your smartphone do all kind of fun things. Listen for more details on how marketers such as Chevrolet, Heineken, LittleBigPlanet2, fashion designers and New York City have started using them.

albertaatnoon Feb 23 2011

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