Tag Archives: Marketing

How to fix Ed’s communications problems

by DJ Kelly December 14, 2009

In case you missed it, a week and a half ago I wrote about the latest of Ed Stelmach’s communication’s gaffes. I almost felt a little sad in writing the post because social media was sort of Premier Ed’s last frontier of communication tools. He had tried speeches, scrums, Question Period, interviews, television specials – […]

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Alberta Health Services has an image problem. Again. (Still?)

by DJ Kelly September 17, 2009

I don’t know much about the current state of Alberta healthcare. There are people who are much more knowledgeable in this area than I. All I really know is what has been reported in the press. As a result I don’t feel I can comment one way or another on these two recent stories coming […]

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A Challenge: prove you are more clever than the average advertiser

by DJ Kelly May 21, 2008

Also available on the Calgary Herald’s Q. I’ve been ridiculously delinquent here on this blog lately, haven’t I? Well, here’s why: about a month ago I took a new contract working with Lunchbox Theatre here in Calgary. The extra work has been cutting into my blogging time – aka “the workday”. (Lunch hour, naturally.) But […]

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Know your customers

by DJ Kelly February 23, 2008

Knowing your audience and being able to target your potential customers gives any business a major advantage. During my recent trip to Asia I couldn’t help but be struck by how well one airline apparently knows its customers. From Mandarin Airlines‘ official in-flight magazine, in an article titled “Mandarin’s New Aspect”, we are presented with […]

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A Vision of Students Today

by DJ Kelly November 28, 2007

I meant to post this video earlier. (Maybe I saw it before I started this blog…) I think it is important viewing for anyone who considers themselves a “teacher”. I also think it is important to anyone who considers themselves a “marketer”. It is just a glimpse inside the lives of everyday students, which is […]

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